In celebration of the 20th anniversary of Martha Stewart Living Magazine, MSLO has released an iPad special issue. I have been an avid reader of the magazine since its inception and I have been following Martha’s domestic advice since she wrapped a turkey in pastry on an early PBS special. I know that my early editions of the magazine are priceless but I will never let them go. Unfortunately, I have decreased my consumption of magazines in the past few years, even slacking on Marie-Claire Idée (France), the greatest magazine ever made.
So it is with trepidation that I downloaded the eco-friendly iPad issue.
Generally, I am annoyed with magazines trying to be cool by inserting a bunch of options in their incredibly data-heavy publications, I prefer simple PDFs… But I love the animated cover and the across and down navigation of Living.
Now if I was head of interactive products at MSLO (my dream job since 1998), I would immediately devise clever ways to remix the massive amount of company media… My fist task: The Ultimate Collection of Good Things! with videos and pictures, all easily searchable! But knowing Martha and her awesome crew of collaborators, it’s probably already in the works.