I have become totally enamored with The Age of Persuasion, a CBC Radio show with Terry O’Reilly about marketing. Kudos to the episodes on ‘Green Washing‘ and ‘Luxury Advertising‘. In his episode on the marketing of expensive things nobody really needs, O’Reilly says: “Luxury marketers have to ‘create’ a vision of the future that propels their customers to a place they could not have imagined themselves.” which struck a huge cord with me. As someone with a very active imagination, I constantly create futures and imagine in great details the road that will propel me there. That’s why I call my own brand of fantasizing ‘Planning’ which probably explains my high success rate. I have a great appreciation for quality, which is not a mainstay of products today, so I am very familiar with luxury goods but I really don’t crave them and now I know that it’s probably because the vision that is created in their ad campaigns pales in comparison with my ‘Planning’! The Age of Persuasion is available on iTunes.